| Steve Rivkin | |
|---|---|
| Born | January 13, 1947 Freeport, New York |
| Occupation | Marketing & Communications Consultant, Author |
Steve Rivkin is a marketing and communications consultant, author and speaker. He founded Rivkin & Associates LLC in 1989.
The son of a pharmacist, Rivkin comes from a medical family that includes a general practitioner, a thoracic surgeon, an ob-gyn, a radiologist, and an infertility specialist. He has consulted with healthcare organizations and more than 80 community hospitals on marketing and public affairs issues,[1] working with partner Fraser P. Seitel, author of The Practice of Public Relations.
In 2006, Rivkin was appointed Senior Fellow in Health Communications & Marketing Strategy for the Estes Park Institute,[2] a national healthcare educational organization. He serves on the Board of Directors of the Volunteers in Medicine.[3]
Another of his specialized practice areas is in naming. His firm creates new names for companies and brands.[4] The 2004 book he co-authored, The Making of a Name, was described by Library Journal as "an authoritative and fascinating book on names and naming that will be used by entrepreneurs, students, inventors, marketers and wordsmiths at all levels."[5]
Prior to forming his own firm, Rivkin spent 14 years working with Jack Trout and Al Ries at Trout & Ries Inc., a marketing strategy firm known for its work in positioning[6] He left Trout & Ries as executive vice president.
Rivkin is a frequent speaker on marketing and communications topics, at company seminars and industry conferences.[7]
Rivkin is the co-author of five books on business and marketing strategy.